Building brands with insight —
& heart.
I couple strategic rigor with empathy, creativity, and passion to create brands that will move the world.
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Designing and distilling customer, category, competitor, and cultural research into actionable insights
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Build foundational strategic platforms - rooted in research - that act as blueprints for growth
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Establish voice and author brand-aligned narratives, manifestos, and messaging
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Partner with c-suite executives to formalize corporate elements that enable cultural alignment and business advancement
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Build bespoke workshops designed to align leaders, engage teams around challenge and opportunity, and innovate solutions for the future
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Develop creative briefs and collaborate with creatives on asset creation, supporting with copy, content, and creative support on projects from web to campaigns